Juventus  Museum​

By Dion Protani
Latest update: 30 December 2023
The Juventus Museum was established in 2012 and is an absolute must for anyone who has a passing interest in Italian football. On display is the club's incredible haul of trophies as well as a number of other exhibits which explain the history of the team. 

Juventus moved to their current stadium in 2011 and the museum is situated around the same complex, north west of Turin's centre. 
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The Juventus Museum, located in Turin, Italy, is a state-of-the-art museum dedicated to one of the most successful and iconic football clubs in the world, Juventus Football Club. The museum was inaugurated in 2012 as part of the club's 115th-anniversary celebrations, and it serves as a tribute to the rich history, achievements, and culture of Juventus.

Founded in 1897, Juventus has enjoyed a storied history, winning numerous domestic and international titles. The museum celebrates the club's legendary players, memorable matches, and its impact on Italian and global football.
Exhibits and highlights
The Juventus Museum offers an immersive and interactive experience for football enthusiasts and sports fans of all ages. The exhibits are thoughtfully curated, featuring an impressive collection of memorabilia, multimedia displays, and interactive activities.

  • History of Juventus: The museum takes visitors on a chronological journey through the club's history, from its humble beginnings to becoming one of the most dominant football teams in Italy and Europe.
  • Trophies and Memorabilia: Visitors can marvel at the club's extensive collection of trophies, including domestic league titles, Coppa Italia wins, and European triumphs. Jerseys, boots, and personal items of legendary players are also on display, allowing fans to get closer to their football idols.
  • Multimedia and Interactive Zones: The museum employs cutting-edge technology to engage visitors with interactive zones, video highlights, and audio narratives that provide insights into the club's most significant moments.
  • Stadium Tour: Visitors have the opportunity to take a guided tour of the Allianz Stadium, Juventus' home ground, to get a behind-the-scenes look at the iconic stadium and its facilities.
Visitor information
  • Location: The Juventus Museum is situated near the Allianz Stadium in Turin, easily accessible by public transport or car.
  • Visiting Hours: The museum is open throughout the week, with hours varying depending on the season and match schedules. It is advisable to check the official website or contact the museum for updated opening hours.
  • Ticket Information: Admission tickets to the Juventus Museum typically include access to the museum and the Allianz Stadium tour. Prices may vary based on age, with discounts available for children, students, and families.
  • Guided Tours: Guided tours are available for visitors who wish to have a more in-depth experience and gain additional insights into the club's history and facilities.
  • Gift Shop: The museum houses a well-stocked gift shop where visitors can purchase official Juventus merchandise, football kits, souvenirs, and memorabilia.
Juventus Museum
City: Turin

Province: Metropolitan City of Turin

Region: Piedmont

Established: 2012

Close by: Reggia di Venaria Reale, Castello della Mandria

Recommended accommodation: Turin Palace Hotel

Juventus  Museum​​​  Gallery

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