Alassio
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Latest page update: 25 May 2025
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By: Dion Protani
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The seaside town of Alassio is situated on the Riviera di Ponente in the Province of Savona. It has a population of around 11,000 with the main highlights being the Torrione della Coscia, the beaches and the Muretto di Alassio.
Nearby places of interest include Albenga, Laigueglia, Andora, Ceriale and Diano Marina. |
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What People Ask About Alassio, Liguria
Is Alassio worth visiting?
What are the main attractions in Alassio?
How do I get to Alassio?
What is Alassio known for?
When is the best time to visit Alassio?
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Discover Alassio
Alassio is a vibrant coastal town located in the province of Savona, along the Ligurian Riviera in northern Italy. Situated between the towns of Imperia and Albenga, it is known for its beautiful sandy beaches, mild climate, and lively atmosphere. Alassio has long been a popular destination for both Italian and international visitors seeking a mix of relaxation, culture, and outdoor activities.
The town is most famous for its stunning beaches, which are among the best in the region. The wide, golden shoreline is perfect for sunbathing and swimming, while the lively seafront promenade is ideal for a leisurely stroll, offering views of the Mediterranean and a variety of cafes and restaurants. Alassio is also renowned for its vibrant nightlife, with numerous bars, clubs, and venues where visitors can enjoy entertainment throughout the evening.
In addition to its beaches, Alassio is known for its charming historic centre, which features narrow streets, traditional Ligurian architecture, and numerous boutiques and artisan shops. The town is famous for its “Muretto,” a wall adorned with tiles signed by famous personalities, which has become an iconic symbol of Alassio’s cultural history.
Nearby, the town of Albenga offers visitors the chance to explore its Roman and medieval landmarks, including its ancient towers and the Cathedral of San Michele. The city of Imperia, with its beautiful beaches and quaint old town, is also close by.
The town is most famous for its stunning beaches, which are among the best in the region. The wide, golden shoreline is perfect for sunbathing and swimming, while the lively seafront promenade is ideal for a leisurely stroll, offering views of the Mediterranean and a variety of cafes and restaurants. Alassio is also renowned for its vibrant nightlife, with numerous bars, clubs, and venues where visitors can enjoy entertainment throughout the evening.
In addition to its beaches, Alassio is known for its charming historic centre, which features narrow streets, traditional Ligurian architecture, and numerous boutiques and artisan shops. The town is famous for its “Muretto,” a wall adorned with tiles signed by famous personalities, which has become an iconic symbol of Alassio’s cultural history.
Nearby, the town of Albenga offers visitors the chance to explore its Roman and medieval landmarks, including its ancient towers and the Cathedral of San Michele. The city of Imperia, with its beautiful beaches and quaint old town, is also close by.
Things to Do
Things to Do in Alassio
- Muretto di Alassio is a low wall covered in colourful ceramic tiles bearing the signatures of famous visitors, including artists, actors and writers. Created in the 1950s by local artist Mario Berrino with the help of Ernest Hemingway, it has become one of the town’s most recognisable landmarks. The wall is located near the main promenade and continues to grow with new additions. A bronze statue of lovers nearby adds to its popularity as a photo spot.
- Budello di Alassio is a narrow pedestrian street that runs parallel to the seafront, lined with boutiques, gelaterias and cafés. With its lively atmosphere and historical buildings, it’s one of the most visited shopping streets on the Ligurian coast. The street is ideal for browsing local fashion, ceramics and delicacies. It also offers easy access to nearby beaches and squares.
- Chiesa di Sant'Ambrogio is Alassio’s main church, built in the 15th century and later modified in Baroque style. Its bell tower with colourful ceramic tiles stands out in the town’s skyline. Inside, visitors can find frescoes, paintings and a carved wooden choir. The church is located just a short walk from the Budello and central piazzas.
- Torrione Saraceno is a 16th-century watchtower built to defend the coast from pirate attacks, located on a rocky promontory at the edge of town. Although not open to visitors, it offers a striking view of the sea and surrounding coastline. The tower is best reached by walking along the coastal path from the eastern end of the beach. Informational panels nearby explain its history.
- Spiaggia di Alassio is a long sandy beach stretching for several kilometres, ideal for swimming and sunbathing during the summer. The shallow waters make it suitable for families, and numerous bathing establishments offer sunbeds and equipment. Public access points are also available, particularly near the Budello. In high season, beach sports and boat rentals are common activities.
Alassio Tours and Activities
Comune di Alassio
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Province: Savona
Region: Liguria Population: 10,064 (in 2024 - source) Size: 17 km² Highlights: Torrione della Coscia, beaches, Muretto di Alassio Close by: Albenga, Laigueglia, Andora, Ceriale, Diano Marina |
Where to Stay
Where to Stay in Alassio
- Hotel Toscana: Located near the seafront, Hotel Toscana offers comfortable rooms with modern amenities and sea views. Guests appreciate the hotel's convenient location, just a short walk from the beach and local restaurants. The friendly service and welcoming atmosphere make it a great choice for those looking to explore the town while staying close to the coast.
- Grand Hotel Alassio: A luxurious hotel situated directly on the beach, Grand Hotel Alassio is known for its elegant design and first-class service. The hotel features spacious rooms with stunning sea views, an outdoor pool, and a spa. It’s ideal for visitors looking for a sophisticated stay with access to the beach and local attractions.
- Hotel Mignon: This charming hotel is located near the town centre and offers a comfortable stay with modern rooms and a relaxing atmosphere. Guests appreciate the hotel's proximity to the beach, shops, and restaurants, as well as the attentive service and peaceful setting. It’s a great option for those who want to be close to everything in Alassio.
- Hotel Anita: Situated just a short walk from the beach, Hotel Anita offers clean, well-maintained rooms with balconies. The hotel is praised for its excellent breakfast and friendly staff, as well as its convenient location near local shops, cafes, and restaurants. Guests enjoy the comfortable and welcoming environment.
- Hotel Villa della Pergola: Located slightly outside the town centre, Hotel Villa della Pergola is set in a beautiful historic villa surrounded by lush gardens. The hotel offers a tranquil setting with panoramic views of the Ligurian coastline. Guests appreciate the elegance of the property, the peaceful atmosphere, and the proximity to the beach and Alassio’s attractions.
Where to Eat
Where to Eat in Alassio
- Ristorante La Prua: Specialising in seafood, La Prua offers a variety of fresh fish dishes and Mediterranean flavours. Located near the seafront, it provides a beautiful setting with views of the sea, perfect for enjoying a meal by the water. Price guide: €€€ (mid-range).
- Ristorante Il Centro: Known for its excellent Italian and Ligurian cuisine, Il Centro offers a selection of fresh seafood, homemade pastas, and local specialities. Situated in the heart of Alassio, it provides a cosy and inviting atmosphere for a pleasant dining experience. Price guide: €€€ (mid-range).
- Ristorante La Fontanella: Located in a charming area of Alassio, La Fontanella is popular for its traditional Italian dishes with a focus on seafood. The restaurant is known for its friendly service and rustic charm, offering a relaxed setting for diners. Price guide: €€€ (mid-range).
- Trattoria I Matetti: Offering a range of Ligurian and Italian dishes, Trattoria I Matetti is famous for its fresh seafood and traditional pastas. Situated just off the beach, it provides a relaxed, casual atmosphere for a satisfying meal. Price guide: €€€ (mid-range).
- Ristorante L'Aromatica: Known for its creative Mediterranean and Ligurian cuisine, L'Aromatica offers a modern twist on traditional dishes. Located in a quieter part of Alassio, it provides a more intimate dining experience with a focus on quality ingredients. Price guide: €€€ (mid-range).
Photo Gallery
Alassio Photo Gallery
Places Close to [Place Name]
Places Close to Alassio
- Finale Ligure (approx. 30 km east of Alassio): A scenic coastal town, Finale Ligure is renowned for its stunning beaches and outdoor activities. The town is home to the charming Finalborgo, a medieval village with narrow streets, historic buildings, and quaint shops. Finale Ligure is also a great base for hiking and mountain biking, offering trails with panoramic views of the sea and mountains.
- Ceriale (approx. 10 km west of Alassio): A small, peaceful town with a beautiful beach, Ceriale is known for its relaxed atmosphere and family-friendly environment. The town features a historic centre with typical Ligurian architecture and is close to the Parco Acquatico Le Caravelle, a popular water park for all ages, making it ideal for a day of fun and relaxation.
- Savona (approx. 40 km west of Alassio): A historic port city, Savona offers a mix of cultural and natural attractions, including the impressive Priamar Fortress and the Cattedrale di Nostra Signora Assunta. The town is also home to a vibrant seafront, where visitors can enjoy walks along the harbour and relax in cafes overlooking the water.
- Noli (approx. 20 km east of Alassio): A picturesque medieval town with a charming beach, Noli is known for its historical significance and scenic beauty. The town is home to the Castello di Noli, which offers fantastic views of the coastline, and the Chiesa di San Paragorio, a beautiful church with a rich history. The town’s narrow streets and colourful houses add to its charm.
- Borgio Verezzi (approx. 15 km west of Alassio): A medieval village perched on the hills above the sea, Borgio Verezzi is known for its stunning views and its well-preserved historical centre. Visitors can wander through the narrow, winding streets, explore the ancient Chiesa di San Martino, or take in the views from the surrounding countryside. The town also hosts a popular annual theatre festival.
Liguria Top 10 - My Recommended Destinations in Liguria
1. Cinque Terre
2. Portofino
3. Sestri Levante
4. Camogli
5. Rapallo
6. Portovenere
7. Lerici
8. Santa Margherita Ligure
9. Genoa
10. Finalborgo
👉 Explore the Top 10 Places to Visit in Liguria
1. Cinque Terre
2. Portofino
3. Sestri Levante
4. Camogli
5. Rapallo
6. Portovenere
7. Lerici
8. Santa Margherita Ligure
9. Genoa
10. Finalborgo
👉 Explore the Top 10 Places to Visit in Liguria
How to Get to [Place Name]
How to Get to Alassio
By Rail: Alassio has its own train station on the Genoa–Ventimiglia railway line, served by Trenitalia regional and Intercity trains. Regular services link the town with Genoa, Savona, and Ventimiglia. Journey times are approximately 1 hour to Genoa, 40 minutes to Savona, and 1 hour and 10 minutes to Ventimiglia. The station is centrally located, within walking distance of the beach and the main shopping streets.
By Road: Alassio is located along the Riviera di Ponente, about 90 kilometres south-west of Genoa. It can be accessed via the A10 motorway, exiting at Albenga and following the SP6 coastal road. The drive from Genoa takes roughly 1 hour and 15 minutes, and from Nice around 2 hours. Public car parks are available throughout the town, including options near the seafront and railway station.
Nearest International Airports:
By Road: Alassio is located along the Riviera di Ponente, about 90 kilometres south-west of Genoa. It can be accessed via the A10 motorway, exiting at Albenga and following the SP6 coastal road. The drive from Genoa takes roughly 1 hour and 15 minutes, and from Nice around 2 hours. Public car parks are available throughout the town, including options near the seafront and railway station.
Nearest International Airports:
- Genoa Airport (Aeroporto di Genova Cristoforo Colombo): Located about 90 kilometres north-east, with a drive time of around 1 hour and 15 minutes. The airport offers a selection of domestic and international routes.
- Nice Airport (Aéroport Nice Côte d’Azur): Situated approximately 120 kilometres west of Alassio, the journey takes around 2 hours by car. This is a major hub with extensive European and long-haul connections.
- Milan Malpensa Airport (Aeroporto di Milano Malpensa): Around 230 kilometres north, with a drive time of about 2 hours and 45 minutes.
Genoa Airport to Alassio Private Transfer
For your private transfer from Genoa Airport to Alassio, we offer a seamless and personalised travel experience. Upon entering the arrivals hall, your driver will be waiting for you, holding a sign with your name to ensure a smooth meet-and-greet. After welcoming you, they will escort you directly to Alassio in a luxury sedan or minivan, depending on the size of your group.
Our English-speaking drivers are friendly, professional, and smartly dressed, ensuring you enjoy a high standard of service throughout the transfer. To make the journey as smooth as possible, we’ll provide you with the driver’s phone number, so you can stay in contact on the day. This private transfer service accommodates 1 to 8 passengers, with the option to cater for larger groups if needed. As all transfers are private, you’ll enjoy the convenience of a direct route, without having to share your vehicle or wait for other passengers.
Our English-speaking drivers are friendly, professional, and smartly dressed, ensuring you enjoy a high standard of service throughout the transfer. To make the journey as smooth as possible, we’ll provide you with the driver’s phone number, so you can stay in contact on the day. This private transfer service accommodates 1 to 8 passengers, with the option to cater for larger groups if needed. As all transfers are private, you’ll enjoy the convenience of a direct route, without having to share your vehicle or wait for other passengers.
