Bra
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Latest page update: 26 May 2025
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By: Dion Protani
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Where to Stay
Where to Stay in Bra
Bra has a strong selection of established hotels, supported by its position as a Slow Food centre and one of the key towns on the Roero plateau. Most accommodation is located close to the historic streets or along the main approaches into town, giving visitors easy access to restaurants, cafés, wine routes and transport links across the Langhe and Roero. Standards are steady, with the best-reviewed hotels focusing on comfort, professional service and convenient facilities for food- and wine-focused stays.
Among the leading options, Albergo dell’Agenzia in Pollenzo offers a refined setting with spacious rooms, extensive grounds and a renowned dining reputation linked to the University of Gastronomic Sciences (€€€€). Hotel Cavalieri, close to Bra, provides a modern stay with a pool, wellness facilities and consistently positive feedback for comfort and service (€€€). For a more central base, Hotel Cantine Ascheri delivers stylish accommodation in a contemporary setting beside its historic cellars, earning steady guest satisfaction for both atmosphere and location (€€€).
Among the leading options, Albergo dell’Agenzia in Pollenzo offers a refined setting with spacious rooms, extensive grounds and a renowned dining reputation linked to the University of Gastronomic Sciences (€€€€). Hotel Cavalieri, close to Bra, provides a modern stay with a pool, wellness facilities and consistently positive feedback for comfort and service (€€€). For a more central base, Hotel Cantine Ascheri delivers stylish accommodation in a contemporary setting beside its historic cellars, earning steady guest satisfaction for both atmosphere and location (€€€).
Where is
Where is Bra?
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The historic town of Bra is situated within the Province of Cuneo and has a population of around 30,000 residents.
Standing at an elevation of 285 metres above sea level, it's located a distance of 58 kilometres south of Turin, the regional capital of Piedmont. Places of interest nearby include Pollenzo Estate, Cherasco, La Morra, Barolo and Alba. |
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Comune di Bra
What People Ask About Bra
Is Bra worth visiting?
What can you do in Bra?
How do you get to Bra?
What is Bra known for?
When is the best time to visit Bra?
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Discover
Discover Bra
Bra is a town in the province of Cuneo, located at the meeting point of the Langhe and Roero hills. It is well known as the birthplace of the Slow Food movement and for its strong gastronomic traditions, particularly Bra cheese. The historic centre features elegant baroque architecture, with wide squares and palaces reflecting its importance from the 17th century onwards.
Notable landmarks include the Church of Santa Chiara, the Palazzo Comunale, and the Zizzola, a distinctive octagonal villa that has become a symbol of the town. Bra is also home to regular food and wine events, including the international cheese festival held every two years. Road and rail links connect it with Turin, Alba, and other towns of southern Piedmont, making it a key point of access to the surrounding wine landscapes.
Notable landmarks include the Church of Santa Chiara, the Palazzo Comunale, and the Zizzola, a distinctive octagonal villa that has become a symbol of the town. Bra is also home to regular food and wine events, including the international cheese festival held every two years. Road and rail links connect it with Turin, Alba, and other towns of southern Piedmont, making it a key point of access to the surrounding wine landscapes.
Things to Do
Things to Do in Bra
- Piazza Caduti per la Libertà is the town’s main square, framed by arcaded buildings, cafés, and civic offices. It is a central meeting place and hosts markets, concerts, and seasonal festivals. The square connects with pedestrian streets and forms the heart of Bra’s historic centre.
- Church of Santa Chiara was designed by Bernardo Vittone in the 18th century and is one of the finest examples of Piedmontese Baroque architecture. It features a distinctive central plan, elaborate stucco decoration, and a domed ceiling with natural light. The church is no longer used for worship but is open to visitors and concerts.
- Church of Sant’Andrea stands at the northern edge of the historic centre and dates back to the 17th century. Its façade combines Baroque and neoclassical elements, while the interior includes marble altars, painted chapels, and an organ loft. The church remains active and is often used for local religious events.
- Palazzo Traversa – Museo Civico di Storia, Arte e Archeologia is housed in a 15th-century palace and displays archaeological finds, medieval artworks, and local historical artefacts. The museum also hosts temporary exhibitions and educational programmes. It is located within walking distance of the main square.
- Cheese and Slow Food Events take place regularly in Bra, the birthplace of the international Slow Food movement. The most famous is Cheese, held every two years, which attracts producers and visitors from across the world. Tastings, workshops, and stalls fill the streets and piazzas during the multi-day event.
Tours and Activities
Bra Tours and Activities
Photo Gallery
Bra Photo Gallery
Piedmont Top 10 - My Recommended Destinations in Piedmont
1. Orta San Giulio
2. Lake Maggiore
3. Langhe
4. Turin
5. Borromean Islands
6. Monferrato
7. Reggia di Venaria Reale
8. Asti
9. Val di Susa
10. Barolo
👉 Explore the Top 10 Places to Visit in Piedmont
1. Orta San Giulio
2. Lake Maggiore
3. Langhe
4. Turin
5. Borromean Islands
6. Monferrato
7. Reggia di Venaria Reale
8. Asti
9. Val di Susa
10. Barolo
👉 Explore the Top 10 Places to Visit in Piedmont
How to Get to [Place Name]
How to Get to Bra
By Rail: Bra has its own train station on the Alba–Bra and Carmagnola–Bra lines, operated by Trenitalia. From Turin, the journey takes about 50 minutes with direct regional services, while from Alba the trip is around 20 minutes. The station is located close to the town centre and within walking distance of main attractions.
By Road: Bra is situated in the province of Cuneo, at the edge of the Langhe region. From Turin, the distance is about 55 kilometres, with a driving time of around 50 minutes via the A6 motorway. From Cuneo, the journey is approximately 55 kilometres and takes about 1 hour. Parking is available near the centre and in designated areas around the town.
Nearest International Airports:
By Road: Bra is situated in the province of Cuneo, at the edge of the Langhe region. From Turin, the distance is about 55 kilometres, with a driving time of around 50 minutes via the A6 motorway. From Cuneo, the journey is approximately 55 kilometres and takes about 1 hour. Parking is available near the centre and in designated areas around the town.
Nearest International Airports:
- Cuneo Levaldigi Airport: About 35 kilometres from Bra, with a drive of around 40 minutes. The closest airport, offering mainly domestic and limited European services.
- Turin Caselle Airport: Approximately 85 kilometres away, with a driving time of about 1 hour and 10 minutes. A convenient option with domestic and European flights.
- Genoa Cristoforo Colombo Airport: Roughly 145 kilometres from Bra, taking about 1 hour and 50 minutes by car. Offers a broad range of European connections.
Private Transfers
Bra Private Transfers
A private transfer is the most convenient way to travel to or from Bra, offering a direct service without the need to manage train connections or drive the busy regional roads yourself. You’ll be collected from your chosen location and driven by a local, professional driver, ensuring a smooth and reliable journey.
From Bra, the nearest hub is Turin, which can be reached in about 50 minutes, a distance of 55 km. Turin Caselle Airport is around 1 hour away at 70 km, while Genoa Cristoforo Colombo Airport can be reached in about 1 hour 40 minutes, covering 135 km. A transfer to Milan Malpensa Airport usually takes 1 hour 50 minutes with a journey of 150 km. For those travelling further east, Milan Linate Airport is about 2 hours away, a distance of 160 km.
To request a quote or check availability for a private transfer, just fill out the short form below and we’ll get back to you with all the details.
From Bra, the nearest hub is Turin, which can be reached in about 50 minutes, a distance of 55 km. Turin Caselle Airport is around 1 hour away at 70 km, while Genoa Cristoforo Colombo Airport can be reached in about 1 hour 40 minutes, covering 135 km. A transfer to Milan Malpensa Airport usually takes 1 hour 50 minutes with a journey of 150 km. For those travelling further east, Milan Linate Airport is about 2 hours away, a distance of 160 km.
To request a quote or check availability for a private transfer, just fill out the short form below and we’ll get back to you with all the details.
