Bra
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Latest page update: 6 March 2025
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By: Dion Protani
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The historic town of Bra is situated within the Province of Cuneo and has a population of around 30,000 residents.
Standing at an elevation of 285 metres above sea level, it's located a distance of 58 kilometres south of Turin, the regional capital of Piedmont. Places of interest nearby include Pollenzo Estate, Cherasco, La Morra, Barolo and Alba. |
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Bra • Piedmont • Historic Town
Bra is a town located in the Piedmont region of northern Italy, approximately 50 kilometres southeast of Turin. Situated in the heart of the Langhe and Roero regions, it lies amidst rolling hills and fertile agricultural land, known for its rich history and gastronomic traditions. Bra is particularly famous for its role in the development of the slow food movement, making it a popular destination for food enthusiasts.
The town’s centre is characterised by wide streets, elegant squares, and well-preserved historic buildings, including the Baroque-style Church of Santa Maria degli Angeli and the 19th-century Palazzo Traversa. Bra is also home to several charming markets and cafes, offering a taste of local cuisine, including renowned cheeses like Bra, after which the town is named. The surrounding countryside is ideal for exploring, with vineyards producing notable wines such as Barbera and Dolcetto, and numerous trails for walking and cycling through the beautiful hills.
Nearby, the city of Alba is a short drive away and is famous for its truffles and wines, adding to the region’s culinary reputation. The wine-producing areas of Barbaresco and Barolo, both well known for their prestigious vineyards, are also close by, offering opportunities for wine tours and tastings. Bra, with its blend of historical charm, culinary delights, and proximity to the Langhe’s scenic vineyards, makes it an excellent base for exploring the Piedmont region.
The town’s centre is characterised by wide streets, elegant squares, and well-preserved historic buildings, including the Baroque-style Church of Santa Maria degli Angeli and the 19th-century Palazzo Traversa. Bra is also home to several charming markets and cafes, offering a taste of local cuisine, including renowned cheeses like Bra, after which the town is named. The surrounding countryside is ideal for exploring, with vineyards producing notable wines such as Barbera and Dolcetto, and numerous trails for walking and cycling through the beautiful hills.
Nearby, the city of Alba is a short drive away and is famous for its truffles and wines, adding to the region’s culinary reputation. The wine-producing areas of Barbaresco and Barolo, both well known for their prestigious vineyards, are also close by, offering opportunities for wine tours and tastings. Bra, with its blend of historical charm, culinary delights, and proximity to the Langhe’s scenic vineyards, makes it an excellent base for exploring the Piedmont region.
Highlights and nearby attractions
- Piazza Carlo Alberto: Visit the main square of Bra, Piazza Carlo Alberto, which is surrounded by historic buildings and is a hub of activity. This square is a great place to relax, people-watch, and soak in the local atmosphere.
- Slow Food Headquarters: Explore the Slow Food headquarters, known as the "Università di Scienze Gastronomiche." This institution promotes sustainable and traditional food practices and is dedicated to preserving culinary traditions.
- Bra Cheese Festival: If you visit in September, you might catch the annual Bra Cheese Festival, a popular event celebrating Italian and international cheese varieties.
- Historical Buildings: Wander through the streets of Bra and admire the town's historical architecture, including the Palazzo Traversa, Palazzo Mathis, and the Church of Santa Chiara.
- Gastronomy: Sample the delicious Piedmontese cuisine in Bra's restaurants and osterias. Don't miss the opportunity to try local specialties such as tajarin pasta, bagna cauda, and the famous Bra sausage.
- Wine Tasting: Explore the wine culture of the region and enjoy wine tastings at local wineries.
- Cultural Events: Check the town's cultural calendar for concerts, exhibitions, and other events that showcase the local arts scene.
Comune di Bra
My recommended accommodation options for Bra:
- Albergo Cantine Ascheri Located near the centre of Bra, this modern hotel is connected to the Ascheri winery and offers stylish rooms with contemporary design. Guests appreciate the on-site wine cellar, rooftop terrace, and restaurant serving local specialities. The train station is just a short walk away. €€€ (high-end)
- Hotel Cavalieri Situated in a quiet area just outside the historic centre, this hotel features comfortable rooms with classic décor and views of the Alps. Visitors enjoy the wellness area with sauna and jacuzzi, the rich breakfast buffet, and the free on-site parking. €€ (mid-range)
- Villa Maddalena B&B Set in a restored villa with a garden, this bed and breakfast offers bright, individually decorated rooms. Guests value the homemade breakfast, peaceful atmosphere, and the hosts’ warm hospitality. It is located a few minutes' drive from the town centre. €€ (mid-range)
- La Corte Albertina Located in the nearby hamlet of Pollenzo, this hotel is part of a historic complex housing the University of Gastronomic Sciences. Guests enjoy the elegant rooms, beautiful courtyard, and the opportunity to explore the adjacent Wine Bank and local vineyards. €€ (mid-range)
- B&B Il Cortile A small bed and breakfast in a residential area, offering simply furnished rooms with private bathrooms. Visitors appreciate the tranquil setting, helpful owners, and the proximity to Bra’s centre and surrounding countryside. € (budget)
